Sports Management at USD

University of South Dakota's Sports Management Program

What is Sports Management? 

Sport Management is a multi-billion dollar business making it one of the largest industries in the United States. Due to our program’s versatility a large number of opportunities exist in multiple areas of sport business, including management, marketing, accounting, finance, economics, communications, and community relations as they relate to the sport industry. Sport related knowledge can bring a unique aspect not only to the sport industry, but to businesses as well. If you are interested in supervising employees at a professional sport stadium, managing a large sport fitness complex, conducting the event management logistics for a PGA golf tournament or coordinating the compliance policy for an intercollegiate athletic department USD has the Sport Management program for you. 

The curriculum, housed in the Division of Kinesiology & Sport Science prepares students for careers in sport event management, intercollegiate athletic departments, minor league sport, sport facility management, sport marketing, sport promotions, and other areas of the expanding sport/business and sport/entertainment industries. Sport management students have served behind the scenes at the Olympics, major golf tournaments, FIFA’s World Cup, dozens of intercollegiate athletic departments and conferences as well as a plethora of professional and minor league teams.